Marketing Fundamentals

/Marketing Fundamentals

Marketing Fundamentals

Organizations are increasingly recognizing the importance of marketing’s role and contribution in achieving sustainable growth and profitability. Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users.

As marketers in these complex and dynamic sectors, this requires marketing skills and knowledge that combine marketing strategy and tactics to successfully manage and deliver best marketing practices.

Course Outline

  • Marketing: The Big Picture
  • Mapping Out Your Strategy and Creating a Marketing Plan
  • Managing Your Product’s Life Cycle
  • Winning Distribution Channels
  • The Benefits of Segmentation
  • Designing and Using Market Research Effectively
  • The Power of Pricing
  • Promoting Successfully and Profitability
  • Introducing Winning New Products and Services


What participants will gain at the end of the program

  • To understand your Company’s Marketing Excellence.
    • What is Marketing?
    • Who are you?
    • What are you doing?
    • Your Company’s Marketing Process
  • To gain effectiveness in your job.
    To know, understand, act in the market, in order to sell more in profitable way.

Our Approach

  • Highly interactive lectures
  • Interactive Discussion
  • Role plays
  • Course manual
  • Activity Handbook
  • Personal Action Plan
2018-02-28T11:28:29+08:00 February 1st, 2018|0 Comments