Essentials of Market Segmentation

/Essentials of Market Segmentation

Essentials of Market Segmentation

Market Segmentation is a vital component in sales and marketing in the present global business climate They are the basis for determining any particular marketing mix When climate. mix. it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) – maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation and the identification of target markets, however, are an important element of each marketing strategy.

Course Outline

  • Definition and Needs for Market Segmentation
  • Evaluation of Market Segments Criteria
  • Variable Used for Segmentation in Consumer Markets
  • Variable Used for Segmentation in Industrial Markets
  • Behavioral Characteristics
  • Top-Down and Bottom-Up Approaches


What participants will gain at the end of the program

  • Designing responsive products to meet the needs of the marketplace.
  • Developing effective and cost-efficient promotional tactics & campaigns.
  • Gauging your company’s market position – how your company is perceived by its customers and potential customers relative to the competition.
  • Fine-tuning current marketing strategies

Our Approach

  • Highly interactive lectures
  • Interactive Discussion
  • Role plays
  • Course manual
  • Activity Handbook
  • Personal Action Plan
2018-02-28T11:28:29+08:00 February 2nd, 2018|0 Comments