The 3 main pillars of CRM are sales, marketing and service. No business can runaway from these 3 areas.
In CRM, a customer service rep will place his or her highest level of emphasis on Service. To achieve total CRM, we need to balance sales, marketing and services
What participants will gain at the end of the program
- To understand what CRM exactly is.
- To understand the difference between short-term CRM campaigns.
- CRM as an on-going business management approach
- Highly interactive lectures
- Interactive Discussion
- Role plays
- Course manual
- Activity Handbook
- Personal Action Plan