The 3 main pillars of CRM are sales, marketing and service. No business can runaway from these 3 areas.
In CRM, a customer service rep will place his or her highest level of emphasis on Service. To achieve total CRM, we need to balance sales, marketing and services
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What participants will gain at the end of the program
- To understand what CRM exactly is.
- To understand the difference between short-term CRM campaigns.
- CRM as an on-going business management approach
- Highly interactive lectures
- Interactive Discussion
- Role plays
- Course manual
- Activity Handbook
- Personal Action Plan